The Anti-Influencer Workshop:

Let’s get your narrative sorted before the holidays.

 Because I hate to break it to you but:

In 2026, "keeping your head down and doing the work" is a career liability.

The market is unstable. AI is shaking up role definitions. Layoffs are a constant background hum.

If you lose your job tomorrow, does the industry know you exist? Or just your internal Slack channel?

Most SCs and technical sellers stay silent on LinkedIn because they are terrified of looking like "that guy."

You know the one. The bro-etry. The vague platitudes. The "I’m humbled to announce" desperate hustle.

You don’t want to be an influencer. You have a real job.

Good. I don’t want you to be an influencer either!

I want you to be an "Actual Thought Leader" with a stand-out Professional Brand.

• A Personal Brand is about fame, vulnerability, and engagement farming.
• A Professional Brand is about competence, leverage, and career insurance.

It is about leaving breadcrumbs of your expertise - your actual thought leadership - so that you always have career leverage when you need it. 

What We Will Do

This is a 60-minute strategy session. No fluff. No "personal branding" theory. We are going to build Actual Thought Leadership.

We will cover:

• The Cringe Audit: How to spot the difference between "noise" (what you hate) and "signal" (what gets you hired).

• The "Reporter" Mindset: Stop trying to be a "creator." I will teach you how to simply report on your own competence—turning your daily work into high-signal proof of expertise.

• The 3-Bucket Framework: How to use TOFU (Broad Content), MOFU (Educational Content), and BOFU (Niche Content) to show you know your sh*t without giving away company secrets.

• The Narrative Fix: Your profile isn’t a resume; it’s a landing page. We’ll fix your headline and About section so they actually the story you want to tell.

Who This Is For

• The Expert: You have the trusted advisor receipts, but you don't know how to package them.

• The Skeptic: You think posting is performative, but you know you need visibility.

• The Realist: You know the job market has changed, and you refuse to be caught flat-footed.

Who This Is NOT For

• Anyone who wants to "go viral."

• Anyone looking for engagement hacks or pods.

• Anyone who wants to build a personal brand. This is about leveraging your professional expertise as an actual thought leader in your space - with insights and opinions to share to get ahead.
  
  

Your Host

I’m Alice Egan.

 I went from a French major with zero technical background to a Senior SC at Zendesk, closing deals with London fintechs and Silicon Valley unicorns .

I didn’t do it by learning to code. I did it by learning to speak the language of software—and then proving it publicly.

 Now, I run SaaS Savvy, where I teach AEs and SCs how to build the technical fluency and authority that companies fight to hire .

The Details

I am not recording this to sell later. This is a live strategy session for people who are serious about their career defense.

Bring a drink. Bring your receipts. Let’s get your narrative sorted before the holidays!