"Technical Counterpart" Shouldn't Make You Cringe
Get the only system helping Presales become un-layoffable trusted advisors in an AI-powered world.
UPLEVELING TECH SALES PROFESSIONALS FROM:
“The Trusted Advisor OS greatly reduces the possibility of you looking like an idiot in your customer-facing SaaS role.”
Lorna Spicer, Senior Presales Manager - ServiceNow
"Non-Technical" Isn't a Personality Trait — It's a Gap.
The Presales role has never not been technical.
SaaS just slapped a friendly UI on top of a backend that’s only getting more complex with AI - not less.
That’s how SCs get hired for presence, curiosity, and charisma — then thrown into API, cloud, and AI conversations like they picked up a CS degree during onboarding.
No wonder “technical counterpart” feels like cosplay!
I help modern SCs build the technical fluency and presales clout companies assume you already have — so you can sell B2B SaaS with credibility and confidence.
INTRODUCING
The Trusted Advisor Operating System
The only system giving modern SCs the technical context and presales clout needed to consult with credibility — and lead customers with conviction.
One OS. Two Layers.
Everything you need to build technical fluency, presales clout, and trusted-advisor authority —
delivered in a modular system that meets you where you are (and where you want to be.
The Knowledge Base
The Foundation Layer
Self-Paced Technical Context
Everything they leave out of onboarding.
Get the context and technical concepts behind cloud, APIs, and AI — the the baseline needed to talk about enterprise tech with confidence.
The SC Exchange
The Integration Layer
Live, Applied Fluency
Get comfortable talking tech out loud.
Learn live with other SCs in structured sessions that pressure-test your knowledge and build the muscle to talk tech confidently in customer conversations.
Truly understanding the technology you sell doesn’t just close deals — it changes the trajectory of your career.
Close Complex Deals
Handle API and AI questions without panic, deflection, or escalation.
Be Un-layoffable
Stand out as the SC who can handle complexity, not just deliver demos.
Land Strategic Roles
Be the SC who can sell product — but also the ecosystem around it.
“The OS hits the sweet spot of business & technology”
"Other resources have trended too technical or too high-level, but this one hits the sweet spot of modern day business & technology. The topics you learn can immediately be applied to navigate and close deals."
Chelsea Chambers, Presales Manager at Zendesk
“It teaches technical topics from a business perspective”
"What made the OS so helpful is that it taught technical topics from a business perspective, which is the level of understanding I really need for my job. I learned way more than just enough to be dangerous!"
Laura Barquin, Logistics Ops Manager at Velites
STRATEGIC PARTNERSHIP
1:1 Presales Coaching
This is not life coaching in a blazer.
Get private 1:1 presales coaching from someone who’s mastered the stack, not just the scripts. We co-build and execute your personalized Go-To-Market (GTM) strategy — a proven plan to get you hired, promoted, and known in your space
Choose the track that matches your next milestone:
- The Job Seeker
- The Promotion-Ready
- The "Actual" Thought Leader
Stop competing on personality. Start competing on proof.
COMING SOON
“If you need help learning to navigate the world of tech, go to Alice.”
“I got to work directly with Alice for almost 5 years at Zendesk. She excelled at translating complex technical solutions to a simple language that all could understand. It is no surprise to me that she has started her own business doing all of this. If you need help learning how to navigate the world of tech, go to Alice. She will get you there.”
Jakub Glodek, Head of Presales at JasperAI
“Alice's take was the best explanation I had ever seen.”
“Alice created a high value internal training that demystifies the complexities of Zendesk's messaging products. We added it to our own onboarding path. Acquisitions normally produce a period of complexity in the product, and when Zendesk acquired Smooch this was no exception, but Alice's take on it was the best explanation I had ever seen.”
Andrew Lavers, Co-Founder of Smooch.io (acquired by Zendesk)
TEAM TRAINING
Level Up Your Team
Make all your SCs technical —
Not just a few all-stars.
Technical fluency varies wildly across Presales teams, and AI has raised the bar on every deal. If your reps can’t talk integrations, data flow, or AI workflows, they lose credibility long before the demo begins.
I partner with Presales leaders to close those gaps — democratizing technical knowledge, building team-wide confidence, and giving your entire org the fluency required to compete at an elite level.
COMING SOON
REMEMBER
You're Not Here to Code.
You’re here to command the room.
MEET YOUR INSTRUCTOR
About SaaS Savvy
Hi, I'm Alice Egan, technical sales evangelist and SaaS Savvy founder.
I speak fluent software - and I’ve never written a line of code that mattered.
At Zendesk, I went from stumbling into the SC role to closing $1M+ deals with San Francisco unicorns and UK fintechs.
But at the start? I didn’t know APIs from AWS!
I was constantly anxious I’d be exposed as a tech sales imposter. I tried to learn to code, but it didn’t give me the words to talk to the C-Suite.
So I built my own framework. I used my linguistics background to ground myself in tech through historical context and the key concepts that gave me the credibility to talk about the enterprise stack with confidence.
That shift didn’t just kill my imposter syndrome: It got me promoted three times, transferred abroad, bought my home, and gave me the financial freedom to build SaaS Savvy.
COMING SOONYou just need to know enough to be dangerous 🔥
You don’t need Python - you need perspective.
Learn to talk about tech - and speak to software, data, and AI with earned authority.
“I have the technical knowledge to ask insightful questions and start conversations.”
“Thanks to SaaS Savvy, I'm a more confident and knowledgeable first-time SC. What's more, I find myself actively participating at company All Hands and product launches as I have the tech knowledge to ask insightful questions and start conversations.”
Kathya Pineda, Presales SC at NetDocuments
“I would recommend The OS to every customer-facing tech professional out there.”
"I wanted to deepen my technical knowledge, specifically across APIs, cloud services, and data warehouses in order to be able to bring additional expertise to my client engagements. The Trusted Advisor OS was a game-changer! It up-leveled my ability to hold technical conversations with customers."
Andrea Rodriguez, Customer Success at Twilio (Segment)
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