Get SaaS Savvy
with Alice Egan
Technical fluency education for GTM professionals &
1:1 career coaching for Presales SC/SEs.
UPLEVELING GTM PROFESSIONALS FROM
“If you need help navigating the world of tech, go to Alice. She will get you there.”
Jakub Glodek, Head of Presales at JasperAI
How to Work with Me
1:1 Presales Coaching
Full Stack Presales helps you turn your experience into a compelling case for hiring you.
Sharpen your interview stories, prepare your demo or case study, and grow your visibility in a way that feels authentic to you.
Technical Fluency Course
Full Stack Fluency helps you speak the language of enterprise software, cloud, and APIs.
Build the technical foundations to sell more kinds of software and hold your own in conversations with customers and colleagues.
AI Didn’t Just Make GTM More Technical.
It Made Quiet Excellence a Risky Bet.
Selling enterprise software takes commercial judgment, technical depth, and the ability to earn the trust of buyers who’ve already done their homework.
For SC/SEs, AEs, and CSMs from non-technical backgrounds, product knowledge only gets you so far. Foundations in cloud, software, data, and APIs help you sell broader platforms and truly speak fluent AI and advise beyond the buzzwords.
I built Full Stack Fluency to fill those gaps—so your technical credibility travels across products, companies, and customer conversations.
But expertise alone won’t protect your career. As AI reshapes work, you can’t count on excellent performance translating into job security. You need visible proof of your impact, a reputation beyond your company, and a network that knows what you bring.
Through Full Stack Presales Coaching, I help you build career visibility and make a compelling case for your next opportunity—in your interview stories, your demo, and the way you communicate your value.
Build technical credibility, get your impact noticed, and make your next move count.
Hi, I’m Alice Egan.
I help you speak fluent tech and “go-to-market” with your impact.
At Zendesk, I went from Associate to Senior Solutions Consultant in three years, closing $1M+ deals with San Francisco unicorns and UK fintechs.
It taught me to hone three things at all times:
Technical Fluency — understand the technology, from APIs to AI, and explain why it matters to the business.
Commercial Craft — ask better questions, tell compelling stories, and guide customers toward sound decisions.
Professional Brand — make your impact visible and build a reputation that opens doors.
I know what it takes to build expertise in a field you didn’t study for. I also know that doing good work doesn’t automatically mean people understand what you’re capable of next.
Learning to make that case—for your ideas, your work, and your potential—is a career skill worth developing.
The SaaS Savvy Newsletter
Perspectives on technology, navigating a career in go-to-market, and building the visibility and network that open doors to your next opportunity.
Plus, course offers and opportunities to work with me through 1:1 coaching.
