Get Your Unfair Advantage in Tech Sales🔥
SaaS Savvy is your home for building the technical foundations in software, cloud, and APIs that you need to sell big and earn bigger.
THE SELF-PACED COURSE
Speak Software, Sell Smarter
Join the only course purpose-built for AEs, SCs, and CSMs who want the technical knowledge to be that trusted advisor customers rely on - and who companies want to hire.
Leave coding to the coders - get fluent in software, cloud, and APIs through:
- Tech History that makes you sound like an industry vet who’s seen it all
- Core Tech Concepts that provide your foundations for the future
- Real-World Stories that transform terms into conversations that resonate
Emerge a triple threat ready to sell any business app, developer API, or cloud platform.
I WANT TO BE A TRIPLE THREAT
SIX WEEKS TO SAAS SAVVY
The Live Cohort Experience
Boost your Speak Software, Sell Smarter experience with the energy, accountability, and connection of a group setting.
Join a 6-week live cohort that blends the self-paced course with interactive live sessions designed to help you share insights, stay motivated, and talk tech alongside your peers.
The next cohort kicks off February 17th, 2025.
Are you ready to join?
I WANT THAT GROUP EXPERIENCE
Are You a Fit for SaaS Savvy?
Sales Development
Not speaking your prospect's language?
Let’s fix that.
★ Nail tech, make your cold calls count.
Account Executive
Overly reliant on your Presales SC?
Let’s change that.
★ Master tech, close deals that stick.
Presales SC
Anxious you're "not technical enough" for the job?
Let’s level you up.
★ Know tech, nail more than the demo.
Customer Success
Feel lost when calls take a turn for the technical?
Let’s uplevel you.
★ Speak fluent tech, drive renewals.
Teams
Technical gaps holding your team back from success?
Let’s bridge the gap.
★ Tech-savvy teams top the leaderboard.
You just need to know enough to be dangerous 🔥
In tech sales, you don't need to code or know every last dirty detail.
What you need is the bigger picture in understanding how software works.
With the right foundations, you can tackle any technology that comes your way … forever.
“If you need help learning to navigate the world of tech, go to Alice.”
“I got to work directly with Alice for almost 5 years at Zendesk. She excelled at translating complex technical solutions to a simple language that all could understand. It is no surprise to me that she has started her own business doing all of this. If you need help learning how to navigate the world of tech, go to Alice. She will get you there.”
Jakub Glodek, Head of Presales at BrightData
“Alice's take was the best explanation I had ever seen.”
“Alice created a high value internal training that demystifies the complexities of Zendesk's messaging products. When the engineering team saw it we added it to our own onboarding path. Acquisitions normally produce a period of complexity in the product, & when Zendesk acquired Smooch this was no exception, but Alice's take on it was the best explanation I had ever seen.”
Andrew Lavers, Co-Founder of Smooch.io (acquired by Zendesk)
ABOUT SAAS SAVVY
Meet The Founder
Hi, I'm Alice Egan, founder of SaaS Savvy. At Zendesk, I went from rookie Solutions Consultant to closing $1M+ deals with San Francisco tech companies and UK fintechs.
But at the start of my Presales career, I didn’t know APIs from AWS! I was constantly anxious I’d be exposed as - dun dun - an imposter. And worse, that my fundamental lack of understanding about our software and APIs would hold me back from selling at all!
In a futile attempt to “get technical” I tried learning to code, but coding didn’t give me the words to confidently talk to customers about our software, platform, and API - aka the job of every tech sales and success professional.
So I came up with Concepts Over Code—a method for mastering technical terms and concepts to build a solid foundation for understanding any new technology. By focusing on the right words and core ideas, I gained the confidence to speak intelligently about tech in pitches and demos, while elevating conversations to the bigger picture of the tech landscape.
This approach completely changed the game for me. I not only got promoted 3x in three years, but I got aligned to the company’s most lucrative territories - SF and UK Fintechs. Learning to talk tech - not code it - also helped me:
- Buy a home
- Pay off my college loans
- Secure a job transfer to London
- Gain the financial freedom to quit corporate and start SaaS Savvy
Today, my mission is to equip YOU with the technical foundations in software you need to sell big, earn bigger, and unlock limitless career opportunity in tech sales.
FOLLOW ME ON LINKEDIN
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Got questions? I've got answers. Please reach out with any questions about SaaS Savvy or the Speak Software, Sell Smarter course.
