Presales Career Development Shouldn't Be a Nice-to-Have.
1:1 coaching and technical training for Presales SCs ready to be recognized, rewarded, and recruited.
UPLEVELING TECH SALES PROFESSIONALS FROM
“If you need help navigating the world of tech, go to Alice. She will get you there.”
Jakub Glodek, Head of Presales at JasperAI
How to Work with Me
Private Coaching
A 1:1 engagement designed to hone your presales craft, technical fluency, and professional brand inside and beyond your current company.
✔ Demo storytelling
✔ Job search and interview prep
✔ AE and customer management
✔ Strategic projects/initiatives for visibility
✔ LinkedIn professional brand strategy
✔ Enterprise software, API, and AI fluency
The Self-Paced Course
Full Stack Fluency - the self-paced course designed to build deep technical fluency in SaaS, cloud, APIs, and AI so you can tell revenue-generating stories of software and AI that convert.
✔ Computing (chips, servers, data centers)
✔ Software (dev tools, apps, data)
✔ Cloud Computing (infrastructure, platform, software)
✔ SaaS (developer SaaS, AI-powered software, legacy/on-prem)
✔ Software Development (SDLC, CI/CD, monolith/microservices)
✔ APIs (web APIs, REST, APIs for AI)
AI Didn’t Just Make Presales More Technical.
It Made Quiet Excellence a Risky Bet.
The traditional Presales path — do great demos, wait your turn, hope a manager notices — no longer holds.
Teams are leaner, expectations are higher, and tying your future to a single role or company is increasingly fragile. Standing out now requires more than a good demo. It requires visible proof of value and a reputation that travels.
As AI reshapes products, roles, and go-to-market models, SCs aren’t evaluated on demos alone but on the combined strength of technical fluency, presales craft, and professional brand - what I’ve dubbed, “The Presales Trifecta.”
Most SCs are winging at least one. This is risky - in modern presales (and this economy), simply being strong in one area is not enough to build the leverage that creates options.
I help you build all three with strategy and intention so you’ve got options beyond one path, one role, or one company. Even if you're non-technical by background, still learning how to "tell better stories," or allergic to LinkedIn personal branding theater.
Hi, I’m Alice Egan.
I help Presales SC/SEs get promoted, paid, and positioned for their next big move.
At Zendesk, I went from Associate to Senior SC in three years, closing $1M+ deals with SF unicorns and UK fintechs by honing what I’ve dubbed,
The Modern Presales Trifecta:
Technical Fluency — talk tech from APIs to AI and tell revenue-generating stories of software
Presales Craft — run discovery, demos, and POCs that convert and resonate
Professional Brand — make your work visible and build your credibility across the industry
Today I help other SC/SEs hone their Trifectas through my self-paced course and 1:1 coaching.
The SaaS Savvy Newsletter
Weekly perspective on what it takes to build technical credibility, visibility, + leverage in modern GTM.
I share curated articles and podcasts to sharpen your technical fluency + break down how entrepreneurial SCs build intentional careers with leverage, not luck.
Plus, early access, updates, and invites to all things SaaS Savvy.
