Say Goodbye to Your API Anxiety
Go from “non-technical” SC to trusted technology advisor through words and stories - never code.
GET SAAS SAVVY
THE PROGRAM
Speak Software, Sell More 🔥
Don't call yourself a trusted advisor - be one.
Join the only learning ecosystem built by Presales for Presales.
Get the complete foundations in software, cloud, and APIs that you need to to sell any software, AI tool, or developer platform that comes your way.
- Close bigger deals and drive platform revenue
- Establish instant credibility with stakeholders
- Land strategic roles and territories
Learn to talk tech and speak the language of software to sell big, earn bigger, and hyperscale your career in Presales.
SEE HOW
Three Paths to
Tech Sales Technical
The Knowledge
Get the tech history, concepts, and jargon-free clarity you need to lead customers with credibility.
The Live Cohort
Get technical with live support, weekly group coaching, and industry peers in a 7-week cohort experience.
The 1:1 Accelerator
Get hands-on coaching for job search strategy, new hire ramp, or leveling up in your Presales role.
THE BEST KIND OF TECHNICAL
Get Tech Sales Technical
Stop holding yourself to to an engineer’s bar for “technical” —
Hold yourself to the Presales standard instead.
Get tech sales technical so you can talk about software beyond the UI — how it runs, how it connects, and why it matters in a buyer’s ecosystem.
Because you’re not here to code — you’re here to command the room.
“This program greatly reduces the possibility of you looking like an idiot in your customer-facing SaaS role.”
“It's especially valuable for people in Sales and Presales having conversations with seasoned veterans where it's very easy to get out of depth and lose credibility and trust.”
Lorna Spicer, Senior Presales Manager at ServiceNow
THE FREE MASTERCLASS
How to Go From "Non-Technical" to "Trusted Advisor"
My free live Masterclass for SCs who are done done deflecting technical questions - and are ready to talk tech like CTOs.
In just 60 minutes, I’ll show you:
- What tech sales technical means and why it’s so effective
- The technical concepts you need to know to sell B2B SaaS
- My code-free framework for building future-proof tech fluency
Join me for the full-stack fluency glow-up you need and finally elevates= that damn conversation 😉
JOIN THE MASTERCLASS
“This course hits the sweet spot of business & technology”
"Other courses have trended too technical or too high-level, but this one hits the sweet spot of modern day business & technology. The topics you learn can immediately be applied to navigate and close deals."
Chelsea Chambers, Presales Manager at Zendesk
“It taught technical topics from a business perspective”
"What made the course so helpful is that it taught technical topics from a business perspective, which is the level of understanding I really need for my job. I learned way more than just enough to be dangerous!"
Laura Barquin, Logistics Ops Manager at Velites
MEET THE FOUNDER
Hi, I'm Alice
Hi, I'm Alice Egan, founder of SaaS Savvy.
I’m a former Zendesk Presales SC who went from “I don’t know what SaaS is” to closing $1M+ deals with SF unicorns and UK fintechs.
But at the start, I could barely follow technical conversations. After a wave of acquisitions, buyer questions shifted overnight from “Show me the product” to “What’s your API strategy?” and “How do you integrate with AWS?”
There was no training on cloud, platforms, or APIs — and “fake it ‘til you make it” doesn’t work when you’re leading technical conversations live, in real time.
So I built my own approach.
I dug into the history of computing, built a jargon glossary, and used books, podcasts, and real-world scenarios to finally understand how modern software actually works.
It changed everything.
Learning to talk tech — not code it — got me promoted 3× in three years and aligned to the most lucrative territories. It helped me buy a home, pay off my loans, move to London, and eventually start SaaS Savvy.
Today, I teach this same framework to Presales professionals worldwide. Because “I’m not technical” doesn’t cut it anymore — not when you’re selling cloud platforms, integrations, and AI.
If you want to sell big and earn bigger, you need to speak software clearly, confidently, and with C-suite credibility.
CONNECT ON LINKEDIN
“If you need help learning to navigate the world of tech, go to Alice.”
“I got to work directly with Alice for almost 5 years at Zendesk. She excelled at translating complex technical solutions to a simple language that all could understand. It is no surprise to me that she has started her own business doing all of this. If you need help learning how to navigate the world of tech, go to Alice. She will get you there.”
Jakub Glodek, Head of Presales at JasperAI
“Alice's take was the best explanation I had ever seen.”
“Alice created a high value internal training that demystifies the complexities of Zendesk's messaging products. When the engineering team saw it, we added it to our own onboarding path. Acquisitions normally produce a period of complexity in the product, and when Zendesk acquired Smooch this was no exception, but Alice's take on it was the best explanation I had ever seen.”
Andrew Lavers, Co-Founder of Smooch.io (acquired by Zendesk)
TEAM TRAINING
Uplevel Your Team
Most tech sales and presales teams don’t lack talent — They lack technical fluency in the software, platforms, and APIs they’re expected to sell.
Not because they’re incapable — but because no one’s ever taught them.
Meanwhile, deals are getting more complex. Buyers expect reps to speak to integrations, architecture, and AI like experts.
If technical gaps are stalling deals, shrinking pipeline, and keeping your team off the leaderboard — let’s fix that.
UPLEVEL MY TEAM
You just need to know enough to be dangerous 🔥
In Presales don't need to know Python - you just need perspective.
Join the only learning ecosystem built for SCs ready to stop holding themselves back and to step into their full Presales potential.
“I have the technical knowledge to ask insightful questions and start conversations.”
“Thanks to SaaS Savvy, I'm a more confident and knowledgeable first-time SC. What's more, I find myself actively participating at company All Hands and product launches as I have the tech knowledge to ask insightful questions and start conversations.”
Kathya Pineda, Presales SC at NetDocuments
“I would recommend Speak Software, Sell More to every customer-facing tech professional out there.”
"I wanted to deepen my technical knowledge, specifically across APIs, cloud services, and data warehouses in order to be able to bring additional expertise to my client engagements. The SaaS Savvy course was a game-changer! It up-leveled my ability to hold technical conversations with customers."
Andrea Rodriguez, Customer Success at Twilio (Segment)
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