LIVEÂ MASTERCLASS
How to Go from “Just Another Rep” to "Trusted Tech Advisor"
(Who Buyers Respect — and Companies Fight to Hire)
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Learn to talk tech like a CTO through stories, not code
📅 Weds October 22, 2025
🕔 5pm GMT / 12pm EST
📍Live on ZoomÂ
A free crash course for SCs, AEs, and CSMs who want to stand out as trusted tech advisors in the AI eraÂ
Save Your Spot 👇
Limited Seats | Replay Available for 48 Hours
Why This Masterclass
You’re constantly told you’re not technical —
But still expected to be the expert in every customer conversation.
Yet companies never teach you any of the SaaS, cloud, API tech that your products— and deals — depend on!
That ends now.Â
🚀 Inside the Masterclass
In just 50 minutes, I’ll show you exactly what it means to become “tech sales technical” — and how to build real technical fluency in SaaS, cloud, and APIs.
I’ll walk you through everything I learned to go from panic-Googling “What’s an API?” to:
- Getting promoted 3x in 3 years
- Closing 7-figure deals with SF unicorns and fintechs
- Getting hired to teach my method to Zendesk’s GTM org
- Walking away with the income to fund my own startup.
The key?
I never learned to code —
I learned to talk tech like a CTO.
And now I’ll show you how you do the same.
You’ll learn:
âś… Why technical fluency (not product training) is the most under-leveraged skill in SaaS (pre)salesÂ
✅ The story of how the modern tech stack evolved — and how it shapes every deal you’re in today
✅ How talking infrastructure, data, and platforms elevates you from “just another rep” to trusted advisor
âś…Â What it means for your career path as SaaS shifts into the AI era
✅ My own story — how this approach took me from rookie SC to top performer to founder
Who This is For
This is for you if you're:
đź’» A Solutions Consultant (SC) who wants to feel confident calling themselves "technical"
💻 An Account Executive (AE) tired of being the “non-technical” one
đź’» A Customer Success Manager (CSM) managing renewal calls that go sideways once APIs or data integration come up
đź’» A New Tech Seller trying to punch above your weight and earn respect
đź’» A Mid-Level Rep aiming for enterprise logos, strategic accounts, or pre-sales roles
What You'll Walk Away With
âś…Â The confidence to field technical questions without scramblingÂ
✅ A veteran’s perspective on the industry — even if you’re new to tech
âś… Instant credibility with both buyers and your own team
âś… A stronger profile for interviews, promotions, and enterprise accounts
âś… A future-proof career playbook for selling in the AI era, where every deal is more technical than the last
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This isn’t about becoming an engineer.
It’s about being the seller customers trust when the conversation gets real.
After the Masterclass I'll show you how you can keep going inside my full program Speak Software, Sell More (course, community, and 1:1 coaching to help you build technical fluency that sets you apart in every deal and interview).
#GetSaaSSavvy
I don’t do fluff or speak in platitudes - this is not another high-level rah rah webinar.
This is the exact playbook I wish I’d had when I started in tech sales (and didn’t know where to start!)
Come learn how to speakSaaS, cloud, and APIs with confidence so you can sell more smarter and stop holding yourself back from tech sales GOATness!
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Questions?