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Speak Nerdy, Sell Dirty

Launching July 2025. 

Master the API talk-track and cloud integration basics - so you can sell stickier deals, unlock platform revenue, and boost your commission.

A 3-hour live bootcamp for AEs and SCs ready to finally get the API, automation, and integration know-how that grows deal size, trust, and career opportunity. 

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UPLEVELING PROFESSIONALS FROM:

Sound Familiar?

You’re cruising through discovery – until the prospect asks:

  • “Do you expose this via API?”
  • “Can we trigger a webhook after a workflow runs?”
  • “Can this kick off a multi-step workflow involving our legacy system?”

Suddenly, you’re sweating.

Integrations, customizations, pre-built connectors, and whatever Zaps are.

You’re tired of not knowing the what or why behind it all – what these terms mean, how they work together, and how to speak to it like a savvy consultant (and not a tech sales poser).

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Speak Nerdy, Sell Dirty

APIs & Integrations for Tech Sales Savvages

The bootcamp that makes it all click!

This 3-hour live bootcamp is built for AEs and SCs who need to speak confidently about APIs, integrations, and automation—but were never taught how it all actually works.

We’ll break down the concepts, context, and common use cases behind modern SaaS integrations. No code. No fluff. Just the technical clarity you need to:

  • Handle integration and automation questions without freezing

  • Sell the full platform, not just the surface features

  • Grow your credibility, deal size, and career potential

If you sell software and struggle when the convo turns technical, this is the bootcamp that fixes that—fast.

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“I HIGHLY recommend Alice's workshops if you're interested in upping your game.”

“I'm new to SaaS as an Enterprise AE, and I came across Alice via her webinars on LinkedIn. I was looking for this EXACT content when I decided to make a career move to software. I wanted to find the 101 foundation that also then led me into having a better understanding at more of a sales engineer level. I HIGHLY recommend Alice's workshops if you're interested in upping your game, understanding the technical side better, all lending to a more efficient and well-versed AE.”

Clare O’Dower,Enterprise AE at Zendesk

What You'll Learn

By the end of this bootcamp, you'll know how to:

Explain what APIs are – without the waiter or Lego metaphors
Confidently speak to integration use cases across enterprise SaaS
Navigate developer docs like a pro (even if you can’t make calls)
Identify when to say “yes,” “no,” or “let’s scope that” in real deals
Understand SDKs, webhooks, middleware, and IPaaS – and why they matter
Translate extensibility into value, not just features

👉 Not sure if it’s for you? Send me a DM and I’ll help you decide.

                    

What the Week Looks Like:

Tuesday

Why integrations matter more than features.                           

We’ll break down how APIs actually work – and why understanding cloud workflows, data movement, and extensibility is the key to selling complex SaaS with confidence.

Wednesday

How to talk about integrations without sounding like a poser.

You’ll learn the words, patterns, and real-world use cases that come up in actual sales cycles – plus how to navigate dev docs without panicking.

Thursday

How to spot integration opportunities and sell bigger deals.

We’ll map the landscape: from SDKs to Zapier to Mulesoft. You’ll leave knowing what’s possible, how it works, and what to say when a customer asks, “Can we connect this to...?”

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“If you want to fully understand the technical stuff without becoming a dev, Alice is the person to go to.”

“Alice was one of the people who helped me the most to be successful as an SC. Her Concepts Over Code approach was precisely what I needed to be able to navigate conversations about API, HTML forms or integrations with an on-premises systems. If you want to fully understand the technical stuff without becoming a dev, Alice is the person to go to.

Eduardo de Urbano, Senior SC at Zendesk

“It not only makes technical jargon tangible, but it also presents them from a business lens.

“I am better able to dive into customization options, contextualize my consultations with the knowledge of how SaaS works, and even make basic API calls. This course has been a total game changer, and I cannot recommend the course to professionals in the success and professional services world enough!

Caroline Chen, Professional Services at Ironclad

Who It's For

This bootcamp is for you if:

  • You’re ready to unlock bigger, stickier deals by closing your technical gaps
  • You want to lead integration conversations instead of dodging them
  • You’re done playing small and want to stand out in complex sales cycles
  • You’re aiming for roles with more opportunity, more credibility, and more commission
  • You know technical fluency is your edge – and you’re ready to claim it
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ABOUT ALICE 

Meet Your Instructor

Hi, I'm Alice Egan, founder of SaaS Savvy. At Zendesk, I went from rookie Solutions Consultant to closing $1M+ deals with San Francisco tech companies and UK fintechs.

But at the start of my Presales career, I didn’t know APIs from AWS! I was constantly anxious I’d be exposed as – dun dun – an imposter. I was a college French major – how could I ever learn all this tech, let alone sell it to high-powered business execs?

I tried learning to code, but coding didn’t give me the words or concepts to actually talk to customers about our software, platform, and API – i.e., my job as a tech sales professional.

So I came up with Concepts Over Code  a method for learning the history, words, and concepts to form a foundation for understanding all things “cloud.” Not only did I gain the confidence to actually talk about tech, I got that bigger picture view of the industry I’d been missing that helped me elevate that damn conversation with my customers.

Concepts Over Code changed the game for me. I not only got promoted 3x in three years, but I got aligned to the company’s most lucrative territories – SF and UK Fintechs. Learning to talk tech – not code it – also helped me:

  • Buy a home
  • Pay off my college loans
  • Secure a job transfer to London
  • Gain the financial freedom to quit corporate and start SaaS Savvy

Today, my mission is to equip you with the technical foundations in software you need to sell big, earn bigger, and unlock limitless career opportunity in tech sales.

Upcoming Dates

Tuesday, July 15 – Thursday, July 17, 2025

at 12pm GMT/5pm EST on Zoom

  • Q&A and connection on Zoom
  • Self-paced work on Maven
  • Price is $249
  • Special goodies!

                      

“This course hits the sweet spot of business & technology”


"Other courses have trended too technical or too high-level, but this one hits the sweet spot of modern day business & technology. The topics you learn can immediately be applied to navigate and close deals." 

Chelsea Chambers, Presales Manager at Zendesk

“It taught technical topics from a business perspective”


"What made the course so helpful is that it taught technical topics from a business perspective, which is the level of understanding I really need for my job.
 I learned way more than just enough to be dangerous!"

Laura Barquin, Logistics Ops Manager at Velites

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Pricing

Build your technical baseline once, leverage it forever.

APIs & Integrations for Tech Sales Savvages

$249

Live Online Bootcamp

  • Access to all live sessions + replays
  • All homework lessons, content, and glossary
  • PDF reference sheets for dev docs + platform tools
  • Certificate of Completion (aka, proof you get it now)
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Ready to FINALLY Talk APIs?

Sell bigger deals by actually knowing what you're talking about.

❌ Nodding through API convos

❌ Dodging integration questions

❌ Relying on SEs for every answer

✅ Confident in API and webhook talk

✅ Leading integration strategy calls

✅ Landing bigger, more technical deals

DM me on LinkedIn or send me a message if you have questions!