Turn Your Presales Impact Into Career Leverage.
Turn your SC/SE career into a launchpad — not a ladder — and get promoted, poached, and positioned for what’s next.
UPLEVELING TECH SALES PROFESSIONALS FROM
“Working with Alice on my CV and career narrative storytelling helped me secure a role in a field I actually want to be in.”
Adam Liddle, Senior Account Executive
Do any of these sound like you?
✓ You’re worried about the next headcount cut — and you don’t feel like you have airtight SC metrics or a specialist narrative that makes you a “keep.”
✓ You lack the confidence to speak up — because you're constantly hiding what you don't know, afraid of being exposed on a call, or judged by your peers.
✓ You’re stuck on smaller, less strategic deals while others get staffed on marquee deals, make Presidents Club, and get recognized by leadership.
✓ You know your work carries more weight than leadership currently sees — and you're tired of credit, visibility, and rewards that don’t match your impact.
✓ You want promotions, better comp, and career options — without turning into a LinkedIn influencer or playing internal politics as a personality sport.
Traditional presales culture expects you to be automatically excellent - and somehow exceptional at everything.
You've watched your AE counterparts get coaching, frameworks, sales bootcamps, and endless support. They're encouraged to share their struggles, to learn out loud, to ask for help.
Meanwhile, in Presales? Traditional SE culture acts like you should arrive fully formed: a technical savant, a presales expert, and a confident public voice all rolled into one.
So you stay quiet. You ChatGPT on the low. You hoard the knowledge you do have because sharing it might expose your gaps. And the imposter syndrome never eases up.
What’s more, that legacy presales mindset - be modest, let the work speak for itself - means you’re often doing great work no one can see.
And as AI upends everything and GTM is constant flux - that “technical counterpart” holdover puts you at risk. The credit, visibility, and career options just aren’t following.
All the while, you can’t shake the feeling - there has to be more than one way to grow as an SC and create leverage without LinkedIn theater or playing politics as a full-time job.
BUT WHAT IF IT DIDN’T HAVE TO BE LIKE THIS?
What if there was a way to build technical fluency, presales craft, and professional brand without the imposter syndrome, the guessing, and/or the cringe?
It’s time to get the professional development support every SC/SE needs to go from “good” to “trusted advisor”
I help you create leverage in your presales career — so you’ve got options beyond one path, one role, or one company …
...even if you're non-technical by background, still learning how to "tell better stories," or allergic to LinkedIn personal branding theater.
Rave Reviews
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“Working with Alice on my CV and career narrative storytelling helped me secure a role in a field I actually want to be in.”
Adam Liddle
Senior AE, Healthcare SaaS -
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"After spending over 14 years with my previous employer, I knew I needed a refresh, and Alice guided me through the process with patience and expertise."
Jai Maikowski
Principal SC, Blue Yonder -
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"The course is especially valuable for having conversations with seasoned veterans where it's easy to get out of depth and lose credibility and trust."
Lorna Spicer
Senior Presales Manager, ServiceNow -
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"The SaaS Savvy program has been a true game-changer for me as a Solutions Consultant."
Jessica Cousins
Senior SC, Motive
What opens up for you when you stop doing great work quietly, and start upskilling intentionally?
✓ You have a clear career narrative — and you could tell your story with authority in interviews, on LinkedIn, and in promotion conversations, so you're not just "another SC with 5 years of experience."
✓ Leadership knows who you are — across teams, regions, and functions, because your impact was visible, your judgment was trusted, and your reputation preceded you.
✓ You stop depending on luck, timing, or the right manager — and instead operate with a system for creating leverage, whether that's promotions, inbound offers, or opportunities before they're posted.
✓ Technical fluency feels like natural, not performance — you can speak credibly about APIs, cloud architecture, AI, and data without pretending you already knew everything or hiding your gaps.
✓ You gain momentum - not just tenure — and recruiters reach out with roles you didn't apply for, and your LinkedIn profile works for you in offline mode.
I’m happy to confirm — this is not a Multi-Level-Marketing scheme or LinkedIn growth hacking course!
This is career leverage coaching for serious Presales players, Alice Egan-style.
I’m Alice Egan.
Hi there!
Presales coach, technical sales evangelist, and strategic partner for SC/SEs who are ready to stop doing great work quietly and start building career leverage that actually compounds.
My Presales clients don't come for cheerleading—they come when they're ready to *elevate the conversation*, lead complex technical deals with credible authority, and build a reputation that opens doors before they even apply.
If you want your next move to be THE thing that creates real options—promotions, poaches, Principal track, or paths that don't exist yet—without performative self-promotion or "demo monkey" energy, you're in the right place.
Bonus points if you've decided that "never show weakness" is terrible career advice and you're ready to turn curiosity, craft, and strategic visibility into leverage that actually compounds.
Let’s build you some leverage - not just another year on the job.
It’s time to let other SCs be humble, and start making strategic noise and intentional moves.
The Presales Trifecta
HOLISTIC PRESALES COACHING WITHOUT THE SHAMELESS SELF-PROMOTION
Most SCs are strong in one, maybe two. The ones with real leverage? All three.
You’ve already done the legacy SC/SE song-and-dance routine.
It's time to let this former top-ranked Senior SC-turned-entrepreneur for SCs show you what you can achieve.
I’ll help you hone your craft, fluency, and brand that create options —
whether that's Principal, leadership, or a path you haven't even imagined yet.
What is career leverage coaching for SCs?
In presales, leverage comes from a strong combination of technical fluency, presales craft, and professional brand.
When you build all three, that leverage turns into more options — promotions, better roles, better comp, and mobility across teams and companies — instead of being locked into a single ladder or a default move into management.
Ultimately, it’s a simple idea: leverage creates options.
How does coaching work with me?
I start with your real career, not your résumé.
We begin with a recorded career “podcast” where you talk me thru your roles, deals, impact, and inflection points. Not the polished version, but the real one that reveals where your real impact and story lie.
I turn your experience into a clear career narrative.
Most SEs have done far more than they know how to articulate. I help you turn scattered experience into a coherent arc that leaders, hiring managers, and recruiters immediately understand — and value.
We focus on leverage making, not busywork.
We don’t chase random skill-building or visibility for its own sake. We work on the mix that compounds: technical fluency, presales craft, and professional brand — applied where it actually moves your career forward.
I use my experience building leverage inside & out.
I’ve had roles created for me, sold complex enterprise software, and built a business in this space. I know what creates leverage internally — and what travels across teams, companies, and markets.
We design a strategy that fits YOU.
You don’t need to become a LinkedIn personality or play politics full-time. We build a path that aligns with how you want to work — and still gives you options when the ground shifts.
Rave Reviews
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“If you need help navigating the world of tech, go to Alice.”
“I got to work directly with Alice for almost 5 years at Zendesk. She excelled at translating complex technical solutions to a simple language that all could understand. It is no surprise to me that she has started her own business doing all of this. If you need help learning how to navigate the world of tech, go to Alice. She will get you there.”
Jakub Glodek, Head of Presales at BrightData
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"I now have the tech knowledge to feel confident participating more in my company."
I landed a role in Presales, and the course and live cohort were an incredible reference and sounding board as I've onboarded. While my legal background meant I had domain expertise, the SaaS course bridged the technical gap, allowing me to translate between legal requirements and technical capabilities.
Kathya Pineda
SC, Public Sector - NetDocuments -
“Alice's take was the best I'd ever seen.”
“Alice created a high value internal training that demystifies the complexities of Zendesk's messaging products. When the engineering team saw it we added it to our own onboarding path. Acquisitions normally produce a period of complexity in the product, & when Zendesk acquired Smooch this was no exception, but Alice's take on it was the best explanation I had ever seen.”
Andrew Lavers, Co-Founder of Smooch.io (now Zendesk)
Let’s make your career work harder for you.
It’s time to stop hoping your great work gets noticed and start making your impact tangible, portable, and rewarded.
You don’t need to become louder, shinier, or more political.
This is about building credibility that travels, confidence that’s earned, and a career that doesn’t depend on being quietly indispensable.
If you’re ready to make your next move from a position of strength —