Speak Software.
Sell More.
Gain the technical fluency 99% of reps never reach – delivered in hours, not years.
Stop piecing it together on the job – learn the software, cloud, and API concepts that drive bigger deals, faster promotions, and real credibility in tech sales.
No coding. No fluff. Just fluency.
ENROLL NOWUPLEVELING PROFESSIONALS FROM:
Sound Familiar?
You’re great at selling – until the customer asks:
- “Do you expose this functionality via API?”
- “Can you connect to our legacy on-prem ERP?”
- “Can this ETL into Redshift and pipe into our AI workflow on AWS?”
And suddenly, you’re fumbling, freezing, or panic-Slacking your SC.
You’re not alone.
Tech companies expect you to sell cloud-based, AI-native, API-first software to enterprise buyers – without ever teaching you what any of it means in the first place.
This course fills in the gaps that Enablement leaves wide open – so you can stop deferring, close bigger deals, and lead as a trusted advisor.
GET SAAS SAVVY
THE SIGNATURE COURSE
Speak Software, Sell More
The complete technical foundations you need to fill your gaps, connect the dots, and elevate that damn conversation.
Learn the tech key to enterprise SaaS so you can sell stickier deals, break into strategic accounts, and finally land the roles that come with serious commission.
You’re not here to code – you’re here to own the room. Get technical through:
- Tech History that gives you real context and credibility
- Core Technical Concepts broken down into sales-ready language
- Real-World Scenarios that bring technical terms to life
- Curated Content from venture capitalists and industry leaders
Emerge with the fluency to talk tech with confidence, lead with authority, and get taken seriously – by customers and your company.
I'M READY
Who's it For?
Speak Software, Sell More is the only online course designed to teach AEs, SCs, and CSMs technical concepts – fast.
Not developers. Not product managers. And definitely not your cousin’s 7-year-old who’s already building apps in Python.
You’re in the right place if you don’t have a formal tech background but still sell:
- Enterprise software like CRM (Zendesk, Salesforce), HRIS (Workday) ITIL (ServiceNow, ERP (Netsuite), or Ecommerce (Shopify)
- Integration platforms like Mulesoft, Workato, or Dell Boomi
- Cloud infrastructure from AWS, Azure, or GCP
- API-first platforms like Stripe, Twilio, or Okta
- AI-powered software like Jasper or N8n
And especially if you know technical fluency is the one thing keeping you from strategic deals, bigger accounts, or the next step in your career.
ENROLL NOW
“It took me years of patchwork learning (and stress!) to piece together the technical fluency that Speak Software, Sell More delivered in just a few hours.”
“In Sales and Success at enterprise SaaS companies, it's not enough to vaguely know what an API is. You need to talk about it confidently, without sounding like you're reciting from a script. This is the only course I’ve found that’s truly built for AEs and CSMs—and it actually makes SaaS, cloud, and APIs click. SaaS Savvy is the holy grail for anyone in B2B tech sales or customer success.”
Lily Guy, CX & Ops Leader, Former Enterprise CSM at Asana
“I HIGHLY recommend Alice's workshops if you're interested in upping your game.”
“I'm new to SaaS as an Enterprise AE, and I came across Alice via her webinars on LinkedIn. I was looking for this EXACT content when I decided to make a career move to software. I wanted to find the 101 foundation that also then led me into having a better understanding at more of a sales engineer level. I HIGHLY recommend Alice's workshops if you're interested in upping your game, understanding the technical side better, all lending to a more efficient and well-versed AE.”
Clare O’Dower, Enterprise AE at Zendesk
Course Format
A dynamic mix of lessons, practical application, and a community of peers to learn from.
Self-Paced Lessons
Learn on-demand with lessons available in video, audio, and text format.
Supportive Community
Ask all tech questions (no shade ever) and connect with like-minded industry peers.
Practical Application
Bring jargon to life with real-world scenarios and curated expert content.
Curated Glossary
A handy cheatsheet for all terms and concepts covered in the course.
Certificate of Completion
Humbly let your LinkedIn network know that you're more technical than them. ;-)
Live Cohorts
Enhance your experience with live group learning for accountability and connection. Learn more here.
Course Style
Tech History
Learn the origin stories that shaped today’s tech landscape to sound like a trusted industry vet who’s seen it all.
Core Concepts
Break down technical jargon into clear concepts that connect the dots across every conversation.
High-Level Deep Dives
Go a level deeper on key topics that hit the sweet spot between marketing fluff and developer docs.
Tech In Action
See how tech concepts play out in day-to-day B2B SaaS scenarios.
Guided Content
Talk tech like the VCs, tech journalists, and leaders who shape today’s market.
Quizzes
Lock in your knowledge with lesson checkpoints and earn your technical sales certification.
Course Curriculum
Your knowledge compounds as you scale up your way from computing on up to the cloud.
Module 1: Computing
Module 2: Software
Module 3: Cloud Computing
Module 4: SaaS (Trad & AI-Powered)
Module 5: Software Development
Module 6: Web APIs
Your Outcomes
Emerge a full-stack triple threat ready to sell any software, platform, or infrastructure.
SELL BIG
Lead Technical Conversations
You use your SaaS, cloud, and API knowledge to span the business and the technical, elevating conversations (and outshining your competition!).
EARN BIGGER
Uncover High-Value Opportunities
You leverage your technical knowledge to upsell, cross-sell, and better meet your customer needs with technical solutions.
ADVANCE FASTER
Stand Out as a Trusted Advisor
You’re no run-of-the-mill rep - you’re a trusted tech advisor that customers want to buy from and that every company wants to hire.
DRIVE GROWTH
Expand Your Selling Potential
You’re a triple threat - you can seamlessly sell any app, developer tool, or cloud platform to grow deal sizes and customer portfolios.
OWN YOUR FUTURE
Accelerate Your Career Path
You turn technical fluency into game-changing promotions, top-tier accounts, and career-defining opportunities in tech.
Is the Course a Fit for Me?
Click below to explore how the course can transform you in your role – or your entire team.
Sales Development
Not speaking your prospect's language?
Let’s upgrade you.
Talk tech, make your cold calls count.
Account Executive
Overly reliant on your Presales SC?
Let’s change that.
Master tech, close deals that stick.
Customer Success
Lost in conversations with customers?
Let’s uplevel you.
Speak fluent tech, drive renewals.
Presales SC & SE
Anxious you're "not technical enough" for the job?
Let’s bridge the gap.
Know your tech, slay the demo flow.
Teams
Technical gaps holding your team back from success?
Let’s level them up.
Tech-savvy teams top leaderboards.
“I can actively participate in company All Hands as I have the technical knowledge to ask insightful questions and start conversations.”
"Thanks to SaaS Savvy, I'm a more confident and knowledgeable first-time SC. What's more, I find myself actively participating at company All Hands and product launches as I have the tech knowledge to ask insightful questions and start conversations."
Kathya Pineda,Presales SC at NetDocuments
“I wish I could have taken this course a long long time ago!”
"This course has value for almost anyone working in technology at almost any stage of their career. It's especially valuable for those starting out in Sales and Solution Consulting who are having conversations with seasoned veterans where it is very easy to get out of depth and lose credibility and trust. It feels like Alice is talking directly to you, which creates better engagement than almost any on-demand training I have previously completed."
Lorna Spicer, Senior Presales Manager at ServiceNow
ABOUT ALICE
Meet Your Instructor
Hi, I'm Alice Egan, founder of SaaS Savvy. At Zendesk, I went from rookie Solutions Consultant to closing $1M+ deals with San Francisco tech companies and UK fintechs.
But at the start of my Presales career, I didn’t know APIs from AWS! I was constantly anxious I’d be exposed as – dun dun – an imposter. I was a college French major – how could I ever learn all this tech, let alone sell it to high-powered business execs?
I tried learning to code, but coding didn’t give me the words or concepts to actually talk to customers about our software, platform, and API – i.e., my job as a tech sales professional.
So I came up with Concepts Over Code – a method for learning the history, words, and concepts to form a foundation for understanding all things “cloud.” Not only did I gain the confidence to actually talk about tech, I got that bigger picture view of the industry I’d been missing that helped me elevate that damn conversation with my customers.
Concepts Over Code changed the game for me. I not only got promoted 3x in three years, but I got aligned to the company’s most lucrative territories – SF and UK Fintechs. Learning to talk tech – not code it – also helped me:
- Buy a home
- Pay off my college loans
- Secure a job transfer to London
- Gain the financial freedom to quit corporate and start SaaS Savvy
Today, my mission is to equip you with the technical foundations in software you need to sell big, earn bigger, and unlock limitless career opportunity in tech sales.
CONNECT ON LINKEDIN
Pricing
Build your technical baseline once, leverage it forever.
Alyssa Wiseman
Account Executive at Salesforce
As a Financial Services AE at Salesforce, conversations can quickly pivot from pricing to market trends, to new products and features, and back to technical requirements in an instant. The SaaS Savvy course has prepared me for all of these quick turns and new conversations!
Andrea Rodriguez
Customer Success at Twilio (Segment)
The clear terminology and digestible walkthroughs in the course gave me a much deeper context and understanding of the meaning behind the terms that I had been hearing for years and up-leveled my ability to hold technical conversations with customers.
FAQ
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How is Speak Software, Sell More different than other tech courses on the market?
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Can I use my professional development budget?
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“If you need help learning to navigate the world of tech, go to Alice.”
"I got to work directly with Alice for almost 5 years at Zendesk. She excelled at translating complex technical solutions to a simple language that all could understand. It is no surprise to me that she has started her own business doing all of this. If you need help learning how to navigate the world of tech, go to Alice. She will get you there."
Jakub Glodek, Head of Presales at Jasper
“Alice's take was the best explanation I had ever seen.”
"Alice created a high value internal training that demystifies the complexities of Zendesk's messaging products. When the engineering team saw it we added it to our own onboarding path. Acquisitions normally produce a period of complexity in the product, & when Zendesk acquired Smooch this was no exception, but Alice's take on it was the best explanation I had ever seen."
Andrew Lavers, Co-Founder of Smooch.io (acquired by Zendesk)
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Contact me here with questions about SaaS Savvy or the Speak Software, Sell More course.
