Get Technical.
Sell Big, Earn Bigger.
Gain the technical fluency 99% of reps never reach – delivered in hours, not years.
Join the only 1:1 coaching program for AEs and SCs ready to get tech sales technical.
Learn to speak the language of software and sell big, earn bigger, and future-proof your tech sales career.
UPLEVELING PROFESSIONALS FROM:
TECH SALES IS TECHNICAL
Why You're Here
Tech Sales Is Actually Quite Technical
You’re great at selling — until the customer asks:
- “Do you expose this functionality via API?”
- “Can you connect to our legacy on-prem ERP?”
- “Can this ETL into Redshift and pipe into our AI workflow on AWS?”
Suddenly, you’re fumbling, freezing, or panic-Slacking your SC.
(Or you are the SC - and you don’t know who to ask)
You’re not alone.
Tech companies expect you to sell cloud-based, AI-native, API-first enterprise software solutions — Without ever teaching you what any of it means in the first place!
"Non-Technical" Is No Way to Hit Your Number
This lack of knowledge is costing you - every single day:
🌩️ You’re Constantly Faking It Through Calls
You pray no one asks what an API really is.
🌩️ You’re Missing Out on Bigger Deals
Strategic opportunities slip because you don’t understand the tech involved.
🌩️ You’re Not Hitting Your Number
You struggle to qualify technical fit, handle objections, and move deals forward.
🌩️ You’re in a Constant Scramble
Every product launch or acquisition feels like starting from scratch—again.
🌩️ You’re Limiting Your Career Potential
Dream roles feel out of reach when the JD sounds like a foreign language.
NO, YOU'RE NOT CRAZY
The Game Has Changed
Maybe you broke into tech sales knowing nothing about tech—
But that' not going to take you to the next level.
Today’s deals are more complex and more technical than ever.
Here’s why:
SaaS Sprawl→
SaaS Complexity
Customers use on average 133 apps—plus a mess of legacy tools. Every deal touches APIs, automation, and integration.
Economic Crunch→
ROI Scrutiny
The free money of the 2010s is gone - buyers want to know how your product fits into their stack, integrates, and feeds AI models.
AI Got Real→
So Did Conversations
AI now drives the pitch, the product, and the POC. And every AI conversation is really about data, infra, and APIs.
Still Calling Yourself "Non-Technical"?
You're leaving pipeline, promotions, and paychecks on the table.
Just because you are in sales does not mean you cannot be technical.
It also doesn’t mean you have to learn how to code.
Because you can get tech sales technical.
(It's the best kind of technical.)
Tech Sales Technical
This ain't "technical-lite"—
It's the fluent, fearless kind of technical.
The kind that builds trust, closes deals, and gets you paid.
When you're tech sales technical, you’ve got:
- The Context to sound like an industry vet who's seen it all
- The Concepts to speak the language of software, cloud, & APIs
- The Credibility to win over technical buyers and the C-Suite
It means you're fluent in the software, platform, and infrastructure powering every deal—
And confident enough to speak to and sell across the stack like an actual trusted business advisor.
Tech Sales Technical Is Your Missing Edge
When actually understand what you're selling, you stop deflecting and start leading.
☀️ You Talk Tech with Confidence
You can actually contribute to conversations.
☀️ You Close More Complex Deals
You can speak to the APIs and integrations that bring in sticky platform revenue.
☀️ You’re Crushing Your Number
You understand the tech and what needs to happen to drive bigger deals home.
☀️ You Absorb New Tech (Scramble-Free)
You easily pick up new tech and lead with value from day one with foundations set.
☀️ You’re a Triple Threat on the Job Market
You’ve got the technical fluency to land roles from SaaS to platform to AI infrastructure.
JOIN THE PROGRAM
Speak Software, Sell More 🔥
The only program for AEs & SCs ready to get tech sales technical.
Get the complete technical foundations to sell big, earn bigger, and future-proof your career.
- Build fluency in software, platform, and infrastructure to sell any tech platform.
- Gain the context, concepts, and credibility needed to lead as a trusted advisor.
- Leverage 1:1 coaching, course, and community to get technical on all sides.
Emerge with the confidence to sell stickier deals, win strategic deals, and step into the strategic roles that pay serious salaries.
Because you’re not here to code - you’re here to own the room
“It took me years of patchwork learning (and stress!) to piece together the technical fluency that Speak Software, Sell More delivered in just a few hours.”
Lily Guy, CX Leader, ex-Enterprise CSM at Asana
“I HIGHLY recommend Alice's workshops if you want to up your game and better understanding the technical side—all lending to a more efficient and well-versed AE.”
Clare O’Dower, Enterprise AE at Zendesk
HOW IT WORKS
The Program
1:1 Coaching
Forget live cohorts where you get lost in a sea of muted Zoom tiles.
These technical coaching sessions are 100% yours—focused, flexible, and built for impact.
Part technical tutoring, part “AMA with the most technical person on your team", these are tactical sessions designed for sellers who want to go from “non-technical” to undeniably credible.
Use them for what matters most to you:
- Deep dive Q&A on tech covered in the course or in your role
- Mock technical discovery, demo, or pitch practice
- Interview prep and practice for internal or external jobs
- Product & platform ramp-up for your current company
- LinkedIn or resume polish for your next move
- “Dumb” questions you’ve been too nervous to Slack
The Self-Paced Course
A curated, self-paced course that fills in your gaps and builds your foundations in tech.
Learn the essentials you’ve been missing in computing, software, cloud, SaaS, software development, and web APIs.
Achieve full-stack fluency through:
- Tech History that gives you real context and credibility
- Core Technical Concepts broken down into sales-ready language
- Real-World Scenarios that bring technical terms to life
- Curated Content from venture capitalists and industry leaders
A mix of video, audio, and text, the course is about eight hours start to finish. You’ll complete the course over our three-month engagement.
The Community
The SaaS Savvy Community is where ambitious AEs and SCs connect, ask smart questions, and stay sharp on the technical side of tech sales—together.
Geek out, glow up, close más.
This is your go-to spot to:
- Ask your burning questions (no shade, ever)
- See what others are asking
- Connect with fellow industry peer AEs and SCs
Every month, I go live for an exclusive Talk Tech event where we’ll deep dive into real technical topics, industry trends, or host a tech-inspired PowerPoint party.
Your Outcomes
SELL BIG
Close More Platform Revenue
Lead high-level technical conversations with confidence. Translate APIs, integrations, and architecture into business value that moves deals forward.
EARN BIGGER
Sell More Complex Deals That Stick
Leverage technical fluency to upsell, cross-sell, and win multi-product deals that boost your pipeline—and your commission.
EARN BIGGER
Sell More Complex Deals That Stick
Leverage technical fluency to upsell, cross-sell, and win multi-product deals that boost your pipeline—and your commission.
ADVANCE FASTER
Advance As Bigger Deals Unlock Strategic Roles
Step into higher-impact roles with the credibility and confidence to lead technical sales conversations others avoid (and that hold them back)
DRIVE GROWTH
Sell Any Tech in the Stack
Go beyond surface-level knowledge. With solid foundations, you can sell any SaaS product, developer tool, or cloud platform without missing a beat.
BECOME INDISPENSABLE
Future-Proof Your Career Path
Stand out as the rep who actually gets it. The one who’s trusted by customers, tapped by leadership, and ready for whatever comes next.
“I have the technical knowledge to ask insightful questions and start conversations.”
"Thanks to SaaS Savvy, I'm a more confident and knowledgeable first-time SC. What's more, I find myself actively participating at company All Hands and product launches as I have the tech knowledge to ask insightful questions and start conversations."
Kathya Pineda, Presales SC at NetDocuments
“I wish I could have taken this course a long long time ago!”
"This course is especially valuable for those starting out in Sales and Presales who are having conversations with seasoned veterans where it's very easy to get out of depth and lose credibility and trust. It feels like Alice is talking directly to you, which creates better engagement than almost any on-demand training I have previously completed."
Lorna Spicer, Senior Presales Manager at ServiceNow
Course Format
Tech History
Learn the origin stories that shaped today’s tech landscape to sound like a trusted industry vet who’s seen it all.
Core Concepts
Break down technical jargon into clear concepts that connect the dots across every conversation.
High-Level Deep Dives
Go a level deeper on key topics that hit the sweet spot between marketing fluff and developer docs.
Tech In Action
See how tech concepts play out in day-to-day B2B SaaS scenarios.
Guided Content
Talk tech like the VCs, tech journalists, and leaders who shape today’s market.
Quizzes
Lock in your knowledge with lesson checkpoints and earn your technical sales certification.
Course Curriculum
Module 1: Computing
Module 2: Software
Module 3: Cloud Computing
Module 4: SaaS (Traditional & AI-Powered)
Module 5: Software Development
Module 6: Web APIs
ABOUT ALICE
Meet Your Instructor
Hi, I'm Alice Egan, founder of SaaS Savvy. At Zendesk, I went from rookie Presales Solutions Consultant to closing $1M+ deals with San Francisco unicorns and UK fintechs.
But at the start of my Presales career, I didn’t know APIs from AWS! I was constantly anxious I’d be exposed as - dun dun - a tech sales poser. An imposter!
I tried coding, but it didn’t give me the words to talk to customers and the C-suite about our software, platform, or APIs - i.e., the job of any tech sales AE or SC.
So I developed a unique framework for getting technical for tech sales - one that uses history for context and breaks down the key concepts that give you real, big-picture understanding.
This changed the game for me: I not only got promoted 3x in three years, but I got aligned to the company’s most lucrative territories. Learning to talk tech (not code it) also helped me:
- Buy a home
- Pay off my college loans
- Secure a job transfer to London
- Gain the financial freedom to quit corporate and start SaaS Savvy
Today, my mission is to equip you with the technical foundations in software you need to sell big, earn bigger, and lead as a triple threat ready to sell any tech that comes your way.
CONNECT ON LINKEDIN
“If you need help learning to navigate the world of tech, go to Alice.”
"I got to work directly with Alice for almost 5 years at Zendesk. She excelled at translating complex technical solutions to a simple language that all could understand. It is no surprise to me that she has started her own business doing all of this. If you need help learning how to navigate the world of tech, go to Alice. She will get you there."
Jakub Glodek, Head of Presales at Jasper
“Alice's take was the best explanation I had ever seen.”
"Alice created a high value internal training that demystifies the complexities of Zendesk's messaging products. When the engineering team saw it we added it to our own onboarding path. Acquisitions normally produce a period of complexity in the product, & when Zendesk acquired Smooch this was no exception, but Alice's take on it was the best explanation I had ever seen."
Andrew Lavers, Co-Founder of Smooch.io (acquired by Zendesk)
What To Expect
- Apply to the Speak Software, Sell More Program
Apply to the program and we’ll schedule a 15-minute call to meet and align on fit. - Book Your Kickoff + Plan Your Three-Month Engagement
Once you're in, we hit the ground running. Your 30-minute Kickoff Call sets the stage: we’ll map your goals, unlock course access, and schedule your 1:1 coaching sessions. - Course: Take the Self-Paced Course
You’ll start your journey to technical through a mix of video, audio, and text-based lessons in the self-paced course. Ask questions 24/7 in the Community, deep dive with me in our 1:1s. - Coaching: Attend Triple Threat 1:1 Sessions
Use the coaching sessions for the stuff that really matters to YOU: interview prep, pitch practice, or nitty gritty technical deep dives—whatever you need. - Community: Talk Tech Events
Every month I’ll lead an exclusive live Talk Tech event where we’ll unpack technical topics, discuss industry news, or have a tech-inspired PowerPoint party. - Stay Savvy
Graduate from the program SaaS Savvy certified! Maintain one-year access (extensible) to the Community for Q&A, support, and connection with sellers who give a sh*t.
Apply Now
Alyssa Wiseman
Account Executive at Salesforce
As a Financial Services AE at Salesforce, conversations can quickly pivot from pricing to market trends, to new products and features, and back to technical requirements in an instant. The SaaS Savvy course has prepared me for all of these quick turns and new conversations!
Andrea Rodriguez
Customer Success at Twilio (Segment)
The clear terminology and digestible walkthroughs in the course gave me a much deeper context and understanding of the meaning behind the terms that I had been hearing for years and up-leveled my ability to hold technical conversations with customers.
FAQ
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Can I use my professional development budget?
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Get in Touch
Got questions? I've got answers.
Contact me here with questions about the Speak Software, Sell More program.
Tech Sales Technical
This ain't "technical-lite" - it's the fluent, fearless kind of technical.
The kind that builds trust, closes deals, and gets you paid.
When you're tech sales technical, you’ve got:
- The Context to sound like an industry vet who's seen it all
- The Concepts to speak the language of software, cloud, & APIs
- The Credibility to win over technical buyers and the C-Suite
It means you're fluent in the software, platform, and infrastructure powering every deal— And confident enough to speak to and sell them like an actual trusted advisor in tech.
