Become the SC Who Sounds Like They’ve Seen Some Sh*t.
Get the technical fluency most SCs spend their entire careers pretending to have in weeks - not years.
Install the tech history and foundations modern SCs need to stop deflecting, form opinions that matter, and tell revenue-generating stories of software like an industry vet.
UPLEVELING PROFESSIONALS FROM:
“The Trusted Advisor OS greatly reduces the possibility of you looking like an idiot in your customer-facing SaaS role.”
Lorna Spicer, Senior Presales Manager - ServiceNow
"Technical Counterpart" Shouldn't Make You Cringe
You didn't study computer science. You've never dabbled with coding.
You “fell into” Presales on a whim and hit your stride quick … til the conversation leaves the UI for the stack:
“Can we reverse-proxy this on-prem and still ETL into Redshift?”
→ Instant imposter-syndrome flare up.
Most GTM orgs still expect SCs to already have technical knowledge, or stitch it together from Slack threads, old diagrams, and half-truths from ChatGPT.
‘Vibes’ Don't Fix the Gap
The difference between good SC and Trusted Advisor is not 10 more Gong recordings. It's not Python or developer cosplay either.
It’s domain expertise — the kind venture capital investors rely on when they decide whether to invest millions into a product.
That expertise isn’t hidden in lines of code.
It lives in the historical context, technical concepts, and big-picture why behind cloud, integrations, and AI — the parts most companies are too busy shipping product to teach.
So I built the only system finally giving SCs the context, concepts, and credibility they can't afford to never learn.
INTRODUCING
The Trusted Advisor Operating System
The technical infrastructure your Presales career has been missing.
Install the tech history and foundations modern SCs need to stop deflecting, form opinions that matter, and tell revenue-generating stories of software like an industry vet.
One OS. Two Layers.
Become a stronger SC today and a more competitive candidate tomorrow.
The Full-Stack Fluency Course
The Foundation Layer
The self-paced course for foundations.
A structured six-module course giving you the essential context + concepts you need to sell enterprise software with credibility.
It’s the tech and industry groundwork that makes everything else make sense.
The Knowledge Base
The Expansion Layer
Your reference library for technical depth
A content repository for continuing to build technical understanding and industry insights - through stories, never code.
This isn't a course you "complete"; it’s a safety net you use and refer back to.
Truly understanding the technology you sell doesn’t just close deals — it changes the trajectory of your career.
Close Complex Deals
Handle API and AI questions without panic, deflection, or escalation.
Be Un-layoffable
Stand out as the SC who can handle complexity, not just deliver demos.
Land Strategic Roles
Be the SC who can sell product — but also the ecosystem around it.
Is The Trusted Advisor OS for you?
TAOS is for you if:
- You’re a non-technical SC/SE selling enterprise B2B SaaS platforms (CRM, HRIS, ITSM, CX, fintech, ERP, etc.)
- You’re strong at disco, demos, and storytelling, but get tripped up with the backend (APIs, cloud, data, AI)
- You’re aiming for Senior/Lead/Principal/Architect-track credibility without pretending you’re an engineer.
It's probably not for you if:
- You 100% want to learn to code (take a coding course!), make API calls, or hands-on use SDKs.
- You're want to learn pure SaaS sales skills like objection handling or territory planning
- You’re confident ChatGPT can teach you all this without anyone to clarify or sanity-check your understanding.
How The Trusted Advisor OS is Different
As an SC, your job isn’t to build software.
Your job is to sell it to business and technical buyers.
The TAOS is built by a former top SC at Zendesk for other SCs who need to talk about software - not code it.
That’s why The TAOS teaches fluency, not coding, in:
- The history that makes you sound like an industry vet
- The concepts that give you credibility with technical stakeholders
- The systems-level understanding that lets you form opinions that matter
“It took me years of patchwork learning (and stress!) to piece together the technical fluency that The Trusted Advisor OS gave me in just a few hours.”
Lily Guy, CX Leader, ex-Enterprise CSM at Asana
“I HIGHLY recommend Alice's workshops if you want to up your game and better understanding the technical side—all lending to a more efficient and well-versed AE.”
Clare O’Dower, Enterprise AE at Zendesk
Your ROI on Technical Fluency
SELL BIG
Close More Platform Revenue
Lead high-level technical conversations with confidence. Translate APIs, integrations, and architecture into business value that moves deals forward.
EARN BIGGER
Sell More Complex Deals That Stick
Leverage technical fluency to upsell, cross-sell, and win multi-product deals that boost your pipeline—and your commission.
EARN BIGGER
Sell More Complex Deals That Stick
Leverage technical fluency to upsell, cross-sell, and win multi-product deals that boost your pipeline—and your commission.
ADVANCE FASTER
Advance As Bigger Deals Unlock Strategic Roles
Step into higher-impact roles with the credibility and confidence to lead technical sales conversations others avoid (and that hold them back)
DRIVE GROWTH
Sell Any Tech in the Stack
Go beyond surface-level knowledge. With solid foundations, you can sell any SaaS product, developer tool, or cloud platform without missing a beat.
BECOME INDISPENSABLE
Future-Proof Your Career Path
Stand out as the rep who actually gets it. The one who’s trusted by customers, tapped by leadership, and ready for whatever comes next.
THE TRUSTED ADVISOR OS
What's Included
The Foundation Layer
The Full-Stack Fluency Course
The self-paced course is designed to install the technical context and concepts modern SCs are expected to already have — without learning to code.
While it’s not required to go in order of each module from start to finish, it’s definitely recommended to get the most out of the course experience.
What's Included in the Self-Paced Course
Connect the dots with history, learn the lingo, and root it in your reality with real-world stories.
Tech History
Get the historical context that reveals technical concepts through stories that click.
Core Concepts
Unpack and align on key jargon so you can stop with the buzzword bingo.
High-Level Deep Dives
Content that hits the sweet spot between marketing fluff and developer docs.
Tech In Action
See how tech concepts play out in day-to-day B2B SaaS on-the-job scenarios.
Guided Content
Read and hear how VCs, tech journalists, and big-time industry operators talk about tech.
Quizzes & Final Assessment
Lock in your knowledge with checkpoints and earn your certification.
The Expansion Layer
The Knowledge Base
The Knowledge Base is the reference library that supports everything in the Full-Stack Fluency course — plus expanding content you can dip into anytime.
This isn’t a course you “finish.” It’s your technical safety net for the questions that come up mid-deal, mid-prep, or mid-panic. Binge it for context, or zero in on exactly what you need before your next call.
What's Included in the Knowledge Base
Plugin Content
(Bonus Lessons & Tech Deep Dives)
Focused lessons that expand on the Full Stack Fluency course and also cover technical topics GTM orgs rarely cover themselves.
- Event-driven architecture
- Middleware
- Webhooks
And more as the OS evolves.
Beta Courses
(Early-Access Courses)
Early-release versions of your in-development courses, available only to OS members:
- APIs for Tech Sellers
- Enterprise AI for Tech Sellers
- Tech History for Thought Leaders
These become full-fledged courses post-beta — but OS members get access first, forever.
The OS your Presales career has been missing.
Everything modern SCs actually need on the job that they leave out of onboarding.
The Full-Stack Fluency Course
Six modules with the absolute essential context and concepts.
The Knowledge Base
Your always-on reference library for deeper dives, plugins, and beta content.
The SC Exchange Community
An online space to ask technical questions and connect with other SCs.
Certificate of Completion
Proof you didn’t just “watch some videos,” but invested in real technical fluency.
“This course hits the sweet spot of business & technology”
"Other courses have trended too technical or too high-level, but this one hits the sweet spot of modern day business & technology. The topics you learn can immediately be applied to navigate and close deals."
Chelsea Chambers, Presales Manager at Zendesk
“It taught technical topics from a business perspective”
"What made the course so helpful is that it taught technical topics from a business perspective, which is the level of understanding I really need for my job. I learned way more than just enough to be dangerous!"
Laura Barquin, Logistics Ops Manager at Velites
ABOUT SAAS SAVVY
Meet Alice Egan, Founder
Hi, I'm Alice Egan, SaaS Savvy founder. I'm fluent in software - and I’ve never written a line of code that mattered.
At Zendesk, I went from stumbling into the SC role to closing $1M+ deals with San Francisco unicorns and UK fintechs.
But at the start? I didn’t know an API from AWS! I was constantly anxious I’d be exposed as a tech sales imposter.
So I built my own framework - I used my languages background to learn to "speak software" and gain the credibility to sell across the stack with confidence.
That shift didn’t just kill my imposter syndrome: It got me promoted 3x, transferred abroad, bought my home, and gave me the financial freedom to start SaaS Savvy.
Today, I help non-technical SCs become trusted tech advisors — the kind customers rely on and companies can’t afford to lose in the AI era.
CONNECT ON LINKEDIN
GET STARTED
Access the OS Now
Alyssa Wiseman
Account Executive at Salesforce
As a Financial Services AE at Salesforce, conversations can quickly pivot from pricing to market trends, to new products and features, and back to technical requirements in an instant. The SaaS Savvy course has prepared me for all of these quick turns and new conversations!
Andrea Rodriguez
Customer Success at Twilio (Segment)
The clear terminology and digestible walkthroughs in the course gave me a much deeper context and understanding of the meaning behind the terms that I had been hearing for years and up-leveled my ability to hold technical conversations with customers.
FAQ
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