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Sample Email: Request Budget for the Course

careers in saas professional development Jun 01, 2024

How to Get Speak Software, Sell Smarter Expensed

 Does your company offer a professional development budget?

Even if they don’t, you can still request approval to get Speak Software, Sell Smarter covered!

In this post I've included a template you can use to request budget to cover the costs of the course.

Keep scrolling down! 👇 

 

How to Get It Approved

When requesting budget approval, focus on how this benefits your manager, your team, and the company. Show them how you’ll make (or save) money by applying what you learn.

Your career growth matters—but if you’re asking them to foot the bill, make it clear how this investment benefits them.

Feel free to use (and tweak) the email template below to make your case. 

 

Sample Email Template - Manager Approval

Hi [Manager's Name],

I'd like to use my professional development budget to enroll in Speak Software, Sell More, the only online course helping AEs and SCs uplevel technical side of SaaS—software, cloud, APIs—and how these impact our product’s integration capabilities, scalability, and value.

The course is taught by Alice Egan, a former Senior Solutions Consultant at Zendesk. She developed her Concepts Over Code framework to get technical without learning to code, using it to grow her presales career selling to San Francisco SaaS unicorns and UK fintechs. Today, she runs SaaS Savvy, teaching this exact framework to customer-facing teams across the industry.

How this benefits me (and the team):

  • Bigger wins & smoother cycles – I’ll be able to understand customer tech stacks, ask more strategic questions, and identify real opportunities earlier.

  • Faster ramp & stronger positioning – With the technical foundations in place, I can pick up new features, partnerships, and product updates more efficiently.

  • More trust & credibility with customers – I’ll be able to lead technical conversations and establish myself as a strategic advisor, not just another rep.

Here’s what the course includes:

  • Lifetime access to 6 modules covering SaaS, software, cloud, APIs, and architecture

  • THREE private 1:1 mentorship sessions (Triple Threat Training)

  • One-year access to the SaaS Savvy Slack community

  • Technical topic cheat sheets and glossary (lifetime access)

  • 10+ real-world SaaS scenarios and use cases

  • 12 curated article and podcast reflections

  • Certificate of completion for my LinkedIn profile

  • Quizzes and a final assessment to reinforce learning

You can learn more about the program here: https://www.saassavvy.io/course

I see this course as a direct investment in my ability to close more complex deals, increase customer trust, and accelerate both individual and team performance.

What do you think?

Best,
[Your Name]

 

Why This Course is a No-Brainer

Speak Software, Sell More is the ONLY course designed to specifically help AEs and SCs learn the technical skills required to sell today's enterprise SaaS solutions - and the AI of today and tomorrow.

  • Sharper Qualification → Fewer Dead Deals
    Reps learn to spot technical fit early—saving time, improving pipeline hygiene, and increasing forecast accuracy.

  • Credibility with Technical Stakeholders
    Reps hold their own—earning stakeholder trust and keeping momentum.

  • Larger, Stickier Deals
    By understanding integration potential, reps surface multi-product and platform expansion opportunities that increase deal size and long-term value.

  • Accelerated Sales Velocity
    No more slowdowns when tech questions pop up. Reps handle objections in real time, keeping cycles smooth and moving.

  • Trusted Advisor Status
    Customers engage differently when your reps can confidently connect product capabilities to broader technical strategies. They stop deflecting—and start leading.

 

Have questions? Need help? DM me on LinkedIn!

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